A day in the life of Art Director, Rich Meyer, is no joke. He’s been here for over 4 years and is probably outputting films in his sleep by now. As our busy season approaches, he wanted to shed some light on the process of one of our most successful programs: SPIRIT WEAR…
Well it’s mid-March, and just like everybody else here in Indianantarctica, I’m ready for Spring! I know it’s close, because the busy season is starting to kick-in here in the Art Department at Distinct Images…the art requests and emails are pouring in. One of the primary projects on the horizon is our spirit wear programs for the many schools for which we provide custom retail lines. It is both an exciting and challenging time!
Our spirit wear programs offer the schools a unique and custom line to help take their brand and spirit levels to a new level. For me as the Art Director, it begins with a few meetings with our Sales Associate, Julie Sell. Together we pick and choose some of the newest and freshest garments available. We then begin brain storming the direction we want to go with the designs. Whether it be simple and basic, more traditional, or even a little cutting edge…we are off and running.
The next step (and most fun for me) is to start the actual design process. I typically do up to 25 designs for each school in the beginning to showcase a wide variety of looks and themes. From these initial “proofs”, Julie and the members of the school narrow it down to 5-7 different designs.
Based on customer feedback, we then go back and customize the proofs even more to the needs and wants of the client. It may be as simple as a color change or a different font style on a certain design, but could also entail a whole new design that we didn’t hit the first time. After a round or two of revisions and fine-tuning, we get our final approval from the schools. That’s the real beauty of our program here at Distinct…it is completely custom to the wants and needs of the school. We don’t just work up 10 quick designs and name drop all the schools on to the same cookie cutter design.
Next…building the custom spirit wear web store begins! With Julie’s help, we get the on-line store up and running for the schools, which serves as a one-stop-shop platform from which their students, parents and faculty can use to order goods and apparel. We typically set the ordering up on a schedule so they have a specific timeframe to place orders and we have a set time to print everything. This keeps the demand up, costs down, and the production efficient. Once the first round of orders is placed, we move right along into production. As you can see, we do everything in-house here from concept to finished goods and we pride ourselves on that seamless process.
Back in the screen printing shop, the films are output, the screens are burned, and our awesome production team prints the shirts. It’s a fun day when we get to see these designs come to life on the press, and an even better day when we deliver to our customers and get positive feedback on their apparel!
Did you get all of that? Sorry if I went through our process rather quickly, but I’ve got some designing to do…enjoy Spring, everybody!!– Rich