Gone to the Dogs

I’m sure you’ve seen the “Why Dogs Bite People” pet costume photo stream by now, which is not only hilarious…but a great idea source if you’re looking to dress your pooch up for Halloween.  The trend of dressing up pets is nothing new, and in the last decade or so it’s become more popular to accessorize furry friends on ordinary days, too; not just for holidays. Recently, American Apparel introduced a new line to their product offering. It’s trendy, it’s fun and some might even say adorable…it’s their new Dog T and Hoodie line.

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According to the 2011-2012 APPA National Pet Owners Survey, there are 46.3 million households in the U.S. that own a dog. With the pet industry reaching $52.87 million in revenue last year, it’s no wonder an increasing number of retailers and manufacturers are catering to this market. More and more companies traditionally known for human products are going to the dogs, and cats, and reptiles. Big name companies including Paul Mitchell, Omaha Steaks and Harley Davidson are now offering lines of pet products ranging from dog shampoo, pet attire, and name-brand toys to gourmet treats and food. 

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So how can this trend help you? Well with an estimated 78.2 dogs owned out there, you’re bound to get some good exposure if even 1% of them dress their furry friend in branded apparel.

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Sponsoring an event like Mutt Strutt or doing a giveaway during National Pet Month would both be great ways to reach the right target audience and get branding on lots of little 4-legged billboards.


Whether you’re a dog lover or not, this trend isn’t going anywhere soon but up. So grab Fido and his leash…it’s time for him to do some advertising for you!