As exciting as the end of Super Bowl XLVII was, and as much as some of us thought the San Francisco 49ers might pull out the “W”, the game ended with no such luck to them. As a result, it ended with lots of luck for World Vision, a humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. In the eyes of this organization, the 49ers were the champs.
Each year, the NFL prints championship gear for both teams. Hats, shirts, sweatshirts, jackets and more must be ready the moment the game ends to proudly be worn by the victorious players and coaching staff. The number of shirts printed ranges anywhere from 15,000 to more than 100,000, depending on the market and city. Therefore, the number of people in Zambia, Armenia, Romania, Nicaragua, for example, that are be showered with USA Football goodies is a broad reach.
Of course there are people right here in the U.S. who could most definitely use a clean t-shirt, sweatshirt or hat, right? Why not donate to them? Overseas distribution is part of the agreement between the leagues and World Vision. The leagues don’t want the donated items appearing on TV or popping up on eBay, so they get them out of the country as fast as possible. The farther away the clothing is, the less likely it is to offend a losing player (or heartbroken fan).
The 49ers might have lost, but the screen printer who printed their apparel and the beneficiaries of World Vision certainly can’t say the same.
“The millions of people we serve include earthquake and hurricane survivors, abandoned and exploited children, survivors of famine and civil war, refugees, and children and families in communities devastated by AIDS in Africa, Asia, and Latin America. Our extensive global infrastructure enables us to respond where the need is greatest, anywhere in the world.” – World Vision